TikTok Takes On X, Threads With Text-Only Posts: All You Need To Know

TikTok Takes On X, Threads With Text-Only Posts: All You Need To Know


In a bold move to compete with Elon Musk’s X and Mark Zuckerberg’s Threads, formerly known as Twitter, TikTok has introduced a new feature that allows users to post text-only content for the first time. The popular video streaming platform aims to expand options for creators to share their ideas and creativity through written expression. With the introduction of text posts, TikTok says it is creating a dedicated space for written creativity, including stories, poems, recipes, and other forms of written content. Users can customise their text posts by adding sound, stickers, background colours, and other features to make their posts more engaging and expressive.

One of the most significant challenges to Elon Musk’s X platform comes in the form of TikTok’s text posts, as users can now tag other accounts and add relevant hashtags, tapping into trending topics and enhancing discoverability and engagement.

ALSO READ: Twitter’s ‘X’ Rebranding May Face Copyright Issues From Microsoft, Meta, Others: Here’s Why

As TikTok, owned by China’s ByteDance, continues to innovate, this move may pose another setback for Musk’s X platform, which has faced challenges since his takeover in October. The changes have led to significant layoffs, a decline in advertising revenue, and controversial alterations to the verification policy.

Notably, TikTok’s competition in the social media landscape has been further amplified by Meta, the parent company of Facebook, which recently launched Threads, a rival social media site. Threads gained impressive traction with over 100 million user sign-ups in its first week, as claimed by Zuckerberg.

ALSO READ: Threads FAQs: Character Limit, How To Sign Up, All Your Questions Answered

In response to the changing landscape, Musk decided to rebrand Twitter as X, complete with a new website domain and logo. The battle for social media supremacy is heating up, and it remains to be seen how TikTok’s new text post feature will impact the dynamics of the competition between these major platforms.


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