Mahindra wins case against Jeep in US court: Will now be able to sell Rotor 4×4 in the country – Times of India

Mahindra wins case against Jeep in US court: Will now be able to sell Rotor 4x4 in the country - Times of India

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In 2019, Fiat Chrysler Automobiles (FCA), owner of Jeep, filed a lawsuit against Mahindra Automotive, alleging trademark violation in the Roxor 4×4 that was being sold in the United States. FCA filed the lawsuit alleging that the Mahindra Roxor off-roader featured copied components that were trademark-protected by Jeep. The lawsuit was filed before the US International Trade Commission in Michigan, after which Mahindra Automotive North America was barred from selling the Roxor in the US.

Post-2020 Mahindra Roxor 4x4

Post-2020 Mahindra Roxor 4×4

In 2020, Mahindra Automotive revised the design of the Roxor 4×4 to make it distinctly different from Jeep SUVs such as the Wrangler. FCA’s lawsuit had claimed the Roxor to be a nearly identical copy of the Jeep due to several design elements and the vehicle’s height which was claimed to be identical. After giving a considerable redesign to the Roxor, Mahindra Automotive submitted an appeal to the 6th US Circuit Court of Appeals, which remanded the matter to the Detroit court in September 2022. In its ruling, the Detroit court concluded that the revised design of the Roxor off-roader was in ‘safe distance’ from the Jeep design.
In a fresh regulatory filing, Mahindra Automotive has now stated that, ’The Easter District Court of Michigan has on 19th July, 2023, issued its opinion and order on FCA’s renewed motion to enjoin the Post-2020 Roxor and has based on its analysis, declined to apply the safe distance-rule to this case as sought by FCA. Accordingly FCA’s motion to enjoin the Post-2020 ROXOR was denied. With this ruling, mahindra Automotive North America, a subsidiary of the Company, continues to have no restraints on its ability to produce, sell and distribute the Post-2020 ROXOR in the United States.”

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The Roxor 4×4 had always been marketed as a utility vehicle which is sold specifically for farm land use and continues to cater to that segment in the US. It gets a 2.5-litre m2DiCR turbocharged diesel engine, which produces 62 hp and 195 nm of torque. It gets a 5-speed manual transmission and a 2-speed manual transfer case to select between 2WD and 4WD modes.



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