IPhone: iPhone, iPad sales drop as Apple’s revenue clocks at $81 billion – Times of India

IPhone: iPhone, iPad sales drop as Apple’s revenue clocks at $81 billion - Times of India

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The iPhone is perhaps one of the most easily recognised devices in the world. It is also the flagship product in Apple’s portfolio but it looks like sales have hit a bump. Apple announced its quarterly results and posted quarterly revenue of $81.8 billion, which was down 1 per cent year over year.

The revenue from iPhone was slightly down compared to last year. Apple revealed that the revenue from iPhone stood at $39.67 billion, which was 2% down from the corresponding quarter last year. In India, however, Apple saw record revenue with double-digit growth in the country. Apple also said that it saw a lot of “switchers” — those shifting from Android to iPhone — in the quarter, mainly in China.
Traditionally, this is a ‘slow’ quarter for Apple as the next iPhone is just around the corner. Buyers generally hold on to their iPhones for a bit longer in anticipation of what Apple will bring with the new iteration.

iPad, Mac down; Apple Watch, AirPods up
The numbers for iPad don’t make for a good read for the Cupertino-based company. Revenue from iPad was down as much as 20% compared to last year and was $5.79 billion. Mac did better but revenue was still down by 7% in the quarter.
In terms of hardware, the one category did show growth for Apple was Wearables. Revenue from Apple Watch AirPods, others was $8.3 billion, up 2% compared to last year.
Services division — iCloud, App Store among others — saw strong growth for Apple. Revenue from Services was $21.2 billion and up from $19.1 billion compared to last year.
“We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions, and we saw continued strength in emerging markets thanks to robust sales of iPhone,” said Tim Cook, Apple’s CEO.



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