India’s feature phone market grows by 9%: Report – Times of India

India's feature phone market grows by 9%: Report - Times of India


India’s feature phone market witnessed notable growth in Q2 2023. According to a report by CyberMedia Research (CMR), the overall feature phone market shipments recorded 9% year-over-year (YoY) growth. The report also mentions that the growth of 2G feature phone shipments remained stable, while 4G feature phone shipments witnessed a sharp rise.

As per the report, 4G feature phone shipments recorded a significant 108% YoY growth.

This growth was primarily driven by feature phones, includingNokia 8000 4G, Nokia 106 4G and Itel Magic X Pro. The report also predicts India’s 4G feature phone market is expected to grow more in 2023. This growth is likely to be fueled by the introduction of phones like Reliance‘s JioBharat.
Feature phone market leaders in India
Itel led India’s feature phone market with a 35% market share, followed by Lava (30%), Nokia (11%), Karbonn (4%) and Samsung (3%). Karbonn saw a growth of 421% since Q2 2022 while Samsung’s shipments went down by 74%. The remaining brands saw similar growth in shipments in Q2 2023. Itel and Lava’s shipments grew by 29% while Nokia saw a 39% rise in its feature phone shipments.
India’s overall smartphone market declines while the 5G segment grew
The report also mentions that the 5G smartphone shipment share in India has now increased to 47%. In Q2 2023, 5G smartphone shipments have also grown by 45% YoY while the overall smartphone market shipments reduced by 6%.

India’s 5G smartphone market was dominated by Samsung. The South Korea-based tech giant was able to secure 24% of the market share. Samsung was followed by Chinese smartphone maker OnePlus which captured 20% market share. OnePlus beat Xiaomi (15%), Realme (12%) and OPPO (10%) to take the second position.
The overall mobile market in India also shrunk by 2% YoY. With a 72% share, the value-for-money smartphone segment (Rs 7,000 – Rs 25,000), was the largest contributor to the market. However, due to slow demand, its shipments declined by 16%. The report also notes that the affordable smartphone segment (below Rs 7,000) also recorded a growth of 51% YoY, which was driven by models like Redmi A2 and Infinix 7 HD.


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